It may have been three decades since Madam Butterfly opened its doors, but this small boutique doesn’t feel anything less than fresh. Located in the upscale Pavilions Shopping Center in Sacramento, MB has become a premier Nor Cal shopping destination for coveted lines from LA to NY & beyond.

In addition to an extensive roster of contemporary designers, MB offers thoughtfully curated jewelry & accessories and a handful of in-house lines. We sell what we love... & we love a good shape, black & white, a wrist full of jewelry & wares that are timeless & hand-crafted.

Though we are always interested in the latest trend, we don’t believe in following any fashion rules; we believe an outfit is most interesting when it enhances the wearer’s look and point of view. At Madam Butterfly, we take a personal approach to retail. We pride ourselves on customer service, building long lasting relationships with our clients.

To complete the customer experience, Madam Butterfly offers a growing range of services, including by- appointment shopping, closet consultations, personal styling & gift registries.




Madam Butterfly was opened in 1980 (yes…1980) by Denise Masunaga, who built her store and reputation with grit, passion & a well curated point of view.  If you are shopping, she’ll likely still greet you; she’ll probably ask where you are from & somehow already know your style, finding that one piece you didn’t know you needed. She is breezy & comfortable and the epitome of a cool girl. Denise is the one in the coolest outfit, usually a mix of “archival” pieces & something she pulled off the rack that morning.   

Madam Butterfly predates Denise’s two daughters, Kiki & Allie who now run the store. Both sisters grew up in fashion retail. They have taken Madam Butterfly though a few evolutions, always staying true to its community of customers. 

Allie is the ultimate mom-treprenuer. She works full time managing the store's operations & developing MB's growing range of client services. She is the store’s valued multi-tasker – the one building new fixtures & displays, while putting together look books for a client, while nurturing Mika ...& the rest of the MB team. 

Allies daughter, Mika is the first of MB’s third generation.  

Sister, Kiki is the creative behind the MB brand, always with a new “project”, coming soon to the store. A nomad at heart, MB’s one of kind accessories & handcrafted wares are a collection from Kiki’s wanders. Her style is felt through MB's racks of effortless maxis & simple silhouettes. If Kiki is not on a road trip somewhere sunny or working in Encinitas, she’s probably offering you a glass of wine.

MB is a family. Small business is in our DNA. We embrace creative endeavors & celebrate all things up-and-coming.  As a family brand - our sisters, friends & neighbors provide the inspiration for the look & lifestyle that is Madam Butterfly.